I build Brandsmarter Systems to do just that. I distill all of the elements of brand building down into the most important parts–clarity and connection. It’s all about how the brain triggers specific emotions and reactions - and how we use strategic messaging, visuals, and systems to guide those reactions.
Here at Brandsmarter we use a mix of story, neuromarketing, and consumer psych to craft one-of-one brands that embed themselves in your dream clients minds and fire those synapses to trigger those HELL YES feelings.
At the root of every great business is a brand that communicates with crystal clarity which earns them trust, community, and an open line of connection. This is the core of The Brandsmarter System. This is how we make your brand the obvious "HELL YES!" option.
Your brand should make “HELL YES!” an easy choice
WORK WITH ME
THE BRAIN CRAVES
Clarity - Connection - Cohesion
Trust - Like - Recognition - Calm - Peace - Comfortability
CREATING FEELINGS OF:
THE BRAIN REPELS
Confusion - Dispassion - Clutter
Distrust - Dislike - Apathy - Anxiety - Discomfort - Anger
CREATING FEELINGS OF:
I call it neurobranding
a
My Make It Easy Method
My Make It Easy Method
HOW IT WORKS
Phase One
Overview:
The
Connection
Creator
Messaging
+Strategy
f
Be honest, how often have you breezed past the strategy in your business because the rest of it was just more “fun?” If you’re raising your metaphorical hand right now then you already know that skimming strategy, messaging, and storytelling sends you right back to the drawing board in your business - burnt out and frustrated.
If you don't focus on your messaging this cycle will keep repeating; and here's why: It’s not your visuals that sell for you. It’s your words.
Understanding your story, and how to relay that into a message that connects, clarifies, and sells is paramount to the success of your brand and business. Which is exactly why messaging is a big part of what we do here. Messaging is the central and most important part of your brand system - forming the basis for its activity and growth.
Phase one allows you to gain clarity surrounding which aspects of your story, mission, vision, and values resonate with your target audience and learn how to communicate with them in a way that actually connects and converts.
This step is where powerhouse brands are built.
story+neuromarketing
=dream team
The Connection Creator
Module Two
What it Includes:
Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée.
OAT CAKE CUPCAKE BONBON TOFFEE. JELLY TIRAMISU GUMMI BEARS JELLY BEANS DRAGÉE DRAGÉE.
OAT CAKE CUPCAKE BONBON TOFFEE. JELLY TIRAMISU GUMMI BEARS JELLY BEANS DRAGÉE DRAGÉE.
Overview:
Phase Two
Simplicity is the key to standout design.
There are so many options screaming to be heard here online, it just seems like so much noise to the mind of the user.
You don’t need to scream. You need to simplify in order to rise above the noise. Make it easy for them. For the brain - less is more.
It’s as simple as this:
Visuals that make the brain work too hard signals a red flag for the person. Repelling them from your brand.
Visuals that the brain doesn’t have to think too hard about to understand signals a green flag for the person. Attracting them to your brand.
When it comes to design choices, I believe in the boldness of simplicity - because time and time again its proven to earn high-visibility.
The
Cohesion
Creator
Overview:
Brand
Visuals
f
Phase Two
Simplicity is the key to standout design.
There are so many options screaming to be heard here online, it just seems like so much noise to the mind of the user.
You don’t need to scream. You need to simplify in order to rise above the noise. Make it easy for them. For the brain - less is more.
It’s as simple as this:
Visuals that make the brain work too hard signals a red flag for the person. Repelling them from your brand.
Visuals that the brain doesn’t have to think too hard about to understand signals a green flag for the person. Attracting them to your brand.
When in comes to design choices, I believe in the boldness of simplicity - because time and time again its proven to gain high-visibility.
Overview:
The Cohesion Creator
Brand Visuals
f
Module Three
What it Includes:
Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée.
OAT CAKE CUPCAKE BONBON TOFFEE. JELLY TIRAMISU GUMMI BEARS JELLY BEANS DRAGÉE DRAGÉE.
OAT CAKE CUPCAKE BONBON TOFFEE. JELLY TIRAMISU GUMMI BEARS JELLY BEANS DRAGÉE DRAGÉE.
Overview:
Phase Three
If your messaging and brand visuals are your sales team, then your website is the big guns that you send in when you’re ready to officially seal the deal.
Your website is where your messaging, brand strategy, and visuals come together to create the ultimate showcase of your innovation, skills, and general awesome-ness. It’s there to answer every question, objection, curiosity, and aspiration that your potential clients have when they set out to learn more about you. It's your 24/7 sales team.
TLDR; it’s there to make booking with you an easy and enthusiastic HELL TO THE YES.
Investing in your website literally buys you trust with your audience. It doesn’t get much better than that.
The
Closer
Overview:
Website
f
I NEED THE CONNECTIVE METHOD
Phase Three
If your messaging and brand visuals are your sales team, then your website is the big guns that you send in when you’re ready to officially seal the deal.
Your website is where your messaging, brand strategy, and visuals come together to create the ultimate showcase of your innovation, skills, and general awesome-ness. It’s there to answer every question, objection, curiosity, and aspiration that your potential clients have when they set out to learn more about you. It's your 24/7 sales team.
TLDR; it’s there to make booking with you an easy and enthusiastic HELL TO THE YES.
Investing in your website literally buys you trust with your audience. It doesn’t get much better than that.
Overview:
The Closer
Website
f
Module Four
Description of the module will go right here. Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake. Jelly beans pastry toffee halvah caramels. Jujubes chocolate cake croissant powder marshmallow lemon drops jujubes gingerbread gingerbread. Gummi bears macaroon ice cream jujubes gingerbread sesame snaps sweet tootsie roll. Toffee candy donut chupa chups sugar plum liquorice muffin tiramisu. Jujubes icing croissant sweet gummi bears jelly beans gummies liquorice. Sweet roll fruitcake candy gummies marshmallow. Sweet roll topping pastry oat cake chocolate cake. Oat cake jelly beans marshmallow jelly-o. Bear claw chocolate carrot cake chocolate cake marzipan pastry chocolate danish gummies. Sweet roll topping marshmallow.
What it Includes:
Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée.
OAT CAKE CUPCAKE BONBON TOFFEE. JELLY TIRAMISU GUMMI BEARS JELLY BEANS DRAGÉE DRAGÉE.
OAT CAKE CUPCAKE BONBON TOFFEE. JELLY TIRAMISU GUMMI BEARS JELLY BEANS DRAGÉE DRAGÉE.
Overview:
MORE DEETS
The Brandsmarter System is our comprehensive brand building and website design package that helps you cover all of your strategic bases, and build a completely bespoke, one-of-one brand and website that is backed by proven neuromarketing and consumer psychology strategies. This comprehensive package is an in-depth partnership with my Make It Easy Method to strategize and design the brand system you've been wanting to lead - with ease.
One day that packs a huge punch. Our System Sessions are day rate intensives that give you the time and space to hone in on one element of our Make It Easy Method. Whether you’re looking for a personalized, connection-driven brand strategy, bold brand visuals, or you need a website stat, this “in a day” offer will help you lay the foundation of a brand presence that you’re proud to show off.
APPLY NOW
NITTY GRITTY
BOOK YOUR DAY
Our Strategic Solutions
See what all the hype is about.
"Jackie not only has a fantastic design sense, but she is teeming with knowledge about marketing and design to point you on the right path. Not only do I love the results of her hard work, but the journey was so professional, organized, and easy! I feel like I am capable and ready to grow with my business"
-Jessica
READ HERE
READ HERE
LET'S TEAM UP
I’ve been building brand connections through the masterful mix of messaging, visuals, and web for 15 years. You’ve been leaning into the idea of reaching the next level of your business by refining and fine-tuning for months. To say we’re the dream team is the understatement of the century. We were pretty much made for each other.
If we haven’t met already, my name is Jackie Daily, and I’m the founder of Brandsmarter. My creative skillset doesn’t just lie in my keen eye for design – in fact, I pride myself on my ability to find the intersection of curiosity and creativity, constantly exploring the “why” behind the decisions that we make and how the brain works. I have a hyper-focused, pattern-seeking neurodivergent brain that is always searching for connection points between your brand and your dream clients.
